A Quick Guide: How To Do WhatsApp Marketing In 2025

Being connected with your customers is the best thing. And traditional channels like email and SMS are no longer sufficient to capture the attention of modern consumers.

Businesses are now exploring instant messaging platforms to connect with customers more effectively. Among these platforms, WhatsApp stands out as a powerful tool for direct and personalized communication.

With over 2.5 billion active users globally, WhatsApp offers unparalleled reach and engagement opportunities. Its high open rates and real-time communication capabilities make it essential to any marketing strategy.

This blog is for you if you want to start marketing via WhatsApp and how to do WhatsApp marketing. You will learn so many things by the end of this blog.

So, let's get started now!

Why WhatsApp Matters In 2025?

WhatsApp's global presence and user engagement have made it an essential tool for businesses. With a user base exceeding billions, it has become the most popular messaging app worldwide

This general adoption offers companies a unique opportunity to connect with customers on a platform they use daily.

Business Benefits

• Higher Open Rates: WhatsApp messages boast a high, significantly higher than traditional email marketing.
• Real-Time Communication: Instant messaging allows for timely interactions, enhancing customer satisfaction.
• Personal Touch: Personalized messages foster stronger relationships and brand loyalty.

Email/SMS Vs. WhatsApp

• While email and SMS have been traditional marketing channels, they often suffer from low engagement rates and delayed responses.
• WhatsApp, on the other hand, provides immediate delivery and higher visibility, making it a more effective medium for both B2B and B2C communications.

Furthermore, you can learn how to do marketing through WhatsApp with this WhatsApp marketing guide.

Step-By-Step: How To Do Whatsapp Marketing Effectively

Implementing WhatsApp marketing effectively requires a clear and structured approach.

Below is a detailed step-by-step breakdown:

1. Set Up

Begin by creating a WhatsApp Business account. This provides access to features like business profiles, automated messages, and analytics. 

Add your brand logo, business hours, and description to build trust from the start. Enable greeting and away messages to maintain engagement even when you are offline.

2. Build Your Customer List

Collect customer numbers through opt-in forms on your website, social media, or during in-store interactions. Ensure compliance with data protection regulations like GDPR. 

Offering a discount or freebie can increase opt-in rates. Always make sure customers know precisely what they are signing up for.

3. Segment Your Audience

Divide your customer base into segments based on demographics, purchase history, or engagement levels. This allows for highly targeted messaging. 

For instance, first-time buyers can be sent a welcome message, and loyal customers can be sent a special deal. Segmentation helps improve both open rates and conversion.

4. Create Engaging Content

Develop content that resonates with each segment. Use multimedia elements like images, videos, and emojis to enhance message appeal. 

Keep the tone conversational, clear, and to the point. Include a compelling call to action that drives users to take the next step.

5. Use Quick Replies And Automation

Implement automated responses for common queries and set up quick replies to streamline communication. This will save time for your team and your customers.

Automation ensures you never miss responding to a lead, even during off-hours. Moreover you can try the WhatsApp integration with zoho CRM for your business.

6. Monitor Campaigns And Optimize

Track metrics such as open rates, click-through rates, and conversions. Use this data to refine your strategies for better results. 

Regularly A/B test your messages to see what works best. Keep your list updated by removing inactive numbers to maintain high engagement.

WhatsApp Marketing Strategies That Work In 2025

To maximize the effectiveness of your WhatsApp marketing, you must use strategies that resonate with modern consumer behaviour.

Here are six powerful tactics that will work exceptionally well in 2025:

1) Personalized Messaging

Tailor your messages based on individual customer preferences, purchase history, or browsing behaviour to make every interaction relevant. Personalized messages are likely to be opened, read, and acted upon. 

You can use their name, recommend specific products, or send reminders based on their last activity. You can also try automated texting software for manageable texting.

2) Product Updates

Keep your customers informed about new product launches, restocks, or updates. This creates excitement and keeps your brand at the forefront of your mind. Use visuals or short videos to showcase features quickly and make the update feel more like a conversation than a sales pitch.

3) Event Reminders

Promote your upcoming events, live sessions, product demos, or webinars via WhatsApp. A short reminder message can significantly increase attendance and engagement. You can also follow up with a link to join, an event calendar, or send post-event highlights.

4) Loyalty Programs

Use WhatsApp to reward repeat customers with exclusive deals, early access, or loyalty points. This strengthens relationships and makes customers feel valued. You can also update them on their reward status or notify them of new ways to redeem benefits.

5) Exclusive Offers

Send special discounts or time-sensitive promotions only to your WhatsApp subscribers. This creates a sense of exclusivity and drives faster action. Highlight urgency with phrases like “Only for you” or “Offer ends today” to boost response rates. Dropping a simple SMS notification to your customer can increase your sales.

Top 3 WhatsApp Marketing Tools You Should Know

Tool 1: HelloSend

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HelloSend is an all-in-one platform that allows healthcare organizations to connect with patients via MMS. It's designed to send appointment reminders, health tips, and personalized messages at the right time, boosting engagement and improving patient retention.

Let's look into it's features:-

1. Text Automation: Automate reminders, promotions, and customer communications to save time.
2. Personalized SMS Campaigns: Tailor your messages to each customer for higher engagement.
3. Customized Templates: Create consistent, professional messages with customizable templates.
4. Unified Inbox: Manage all customer interactions in one place, ensuring no message goes unnoticed.
5. Holistic Insights: Track the performance of your campaigns with detailed insights and analytics.

HelloSend integrates smoothly with top CRM platforms like-

• Pipedrive
• Zoho CRM
• Microsoft Teams

So you don't have to switch between different tools. It works within your existing workflows, simplifying Communication and making it more efficient.

Click on the HelloSend Integrations to learn more about it.

Pricing Plans

• With inexpensive pricing options, HelloSend provides a flexible and scalable solution for businesses of all sizes. 
• You can choose from monthly plans starting at $25 per user or save with annual pricing starting at just $15 per user.

For more details, check HelloSend pricing plans.

Best For

Businesses seeking a comprehensive messaging solution with robust CRM integration.

Tool 2: Wati

Overview:-

Wati offers a WhatsApp-first solution with a smart AI agent, enabling businesses to manage messages from WhatsApp and Instagram through a unified dashboard.

Pricing:

Pricing plans are good.

Best For:

Businesses looking to scale support and marketing efforts on WhatsApp and Instagram.

Tool 3: Interakt

Overview:

Interakt provides a suite of tools for WhatsApp marketing, including automation, CRM, and commerce features.

Pricing:

Pricing plans are little bit different as per plans.

Best For:

Businesses aiming to enhance customer engagement and sales through WhatsApp.

What You Can (and Can’t) Do On WhatsApp

1) Message Templates and 24-Hour Rule

WhatsApp requires businesses to use pre-approved message templates to initiate conversations. Additionally, businesses can only send messages within 24 hours of the customer's last interaction.

2) Policies Around Promotions And Spam

Avoid sending unsolicited messages. Ensure customers have opted in to receive communications to comply with WhatsApp's policies.

3) GDPR And Consent Requirements

Obtain explicit consent from customers before sending messages. Stored and managed customer data that was compliant with GDPR and other data protection regulations.

Do’s and Don’ts in 2025

• Do: Personalize messages, provide value, and respect customer preferences.
• Don't: Spam customers, ignore opt-out requests, or misuse customer data.

Real-World Use Cases

Example 1: E-commerce Brand

An online retailer uses WhatsApp to send order confirmations, shipping updates, and exclusive discount codes, enhancing customer experience and driving repeat purchases. Additionally, if you want to learn more about e-commerce then  you can try this e-commerce marketing guide.

Example 2: Coaching Business

A coaching service sends webinar invitations and reminders via WhatsApp, resulting in higher attendance rates and improved client engagement.

Example 3: Customer Support

A company integrates WhatsApp into its customer support system, which allows for quick query resolution and increased customer satisfaction.

Winding Up

Learning how to market on WhatsApp is crucial for any business that wants to succeed in 2025. With almost 3 billion active users, WhatsApp is one of the most popular messaging apps.

This makes Whatsapp an excellent tool for businesses to connect with their customers directly and quickly. Whether you run an online store, offer services, or work in B2B, WhatsApp lets you reach people who spend a lot of time on their phones.

If you’re ready to start, tools like HelloSend can help make your WhatsApp marketing more straightforward and effective. Start today and connect with your customers like never before.